CLT is a qualitative market research methodology. It involves conducting interviews in a controlled environment. These are often places like malls, schools, religious places, hotels, restaurants etc. In CLTs the respondents/participants will be interviewed face-to-face.

At MOR we do CLTs on a regular basis for number of products. We have a rich pool of experienced and industry specific interviewers

CLTs Conducted by Us Are:

• Sensory Testing
• Advertising or Copy Testing
• Concept tests
• Product tests
• Packaging tests
• Name tests

Advantages of CLTs:

• The place of interview can be chosen by the respondents which allows them to participate in the interview thoroughly
• Interviewers can eliminate bias in the interview as all the participants will be shown the same set of data at the same time
• In CLTs, based on the response of the participants, the researchers can extend the interview with more questions and can gain more insights