Consumer research is an important part of market research. Through this research, brands can have the behavior profiles of their customers. It helps them understand the psychology of the consumers, how they take purchase decisions etc. In turn, brands can decide on their product strategies. 

At MOR, you will get high quality consumer filed research. Our filed team helps you to get detailed reports on consumer behavior. With the field data, you can take decisions regarding the design, viability, acceptability, pricing, packaging, communication etc., for their product or service. 

Through our consumer field research we also help our clients in marketing their existing or new product, forming a strategy to retain customers, ensuring customer satisfaction, developing customer loyalty programs, naming of their products etc. 

The following are the types of consumer field research that we undertake:

• Customer segmentation research
• Usage and awareness (U&A) research
• Customer satisfaction survey
• Consumer perception research
• Concept and product testing research
• Advertising research
• Brand research
• New product development (NPD) research
• Product naming or renaming research
• Product/service pricing research
• Product naming or renaming research
• Packaging research – Pack types or pack size