Research & Insights Capability

We have the rigor to do Tactical and Strategic Research with specific experience on:

  • New Product Development -> Concept / Product Test / CUT
  • Quick Dip-sticks
  • Communication testing -> Pre and Post-evaluations to gauge communication based performance and delivery across the media vehicles
  • Shop based monitoring system -> shop audits / retailer feedback/ POS audit
  • Mystery Audits
  • Quick mobile based surveys
  • Price Research
  • Customer profiling  segmentation basis demographic / psychographic profiling
  • Media effectiveness study
  • Sampling effectiveness study
  • Field and Tabulation
  • Consumer contacts